The majority of my merchandising experience has been with intimate apparel and building the La Senza Brand abroad and in the US. This expertise can translate easily into merchandising different categories such as apparel, accessories, home, etc.
Many of the photos below are taken in a mock / floorset store and therefore are merchandised with samples (“onesies”)
My merchandising influenced many factors you see below.
- Form Styling
- Color organization
- Cabinet structure
- Surface configuration and fixture blocking
- Cross functional work with Marketing team to integrate Marketing elements
Sara Laurendeau | Portfolio 