Author: saralaurendeau

As a long standing professional in the fashion industry, I am creative, energetic and detail oriented.  I get results by being fast and efficient, driven to continuously improve and leading by example.   

Innovation and strategic thinking are key talents that make me an asset. I develop and implement lasting processes that help simplify, lower costs and speed up execution of project delivery & product presentation. 

I am looking for a role where I can use my passion for fashion retail, communication & improving customer experience to bring cross functional teams together and deliver an exceptional end result.  

The majority of my merchandising experience has been with intimate apparel and building the La Senza Brand abroad and in the US.  This expertise can translate easily into merchandising different categories such as apparel, accessories, home, etc.

Many of the photos below are taken in a mock / floorset store and therefore are merchandised with samples (“onesies”)

My merchandising influenced many factors you see below.

• Form Styling
• Color organization
• Cabinet structure
• Surface configuration and fixture blocking
• Cross functional work with Marketing team to integrate Marketing elements